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This is the cover image for the 'Why Are Americans Consuming Less Fluid Milk? A Look at Generational Differences in Intake Frequency' report.

Why Are Americans Consuming Less Fluid Milk? A Look at Generational Differences in Intake Frequency

  • ERR-149

Overview

Decreases in intake of fluid milk since the 1970s mainly reflect changes in consumption frequency, not portion sizes. Generational differences in intake frequency have contributed to the per capita decline in intake.

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